Free ideas!

If you’re reading this, you probably know that email marketing is one of the most effective ways to reach your audience. But you might be feeling stuck. We’re here to help. By consistently following our strategies in a few key areas, you can take your email marketing campaigns from good to greater.

The Jewish High Holidays can be the perfect time to reach your constituents and convert them into donors. Here are our top tips for these (any any) holidays on your content calendar!

Each year, millions of people are inspired to give and volunteer for causes they care about on #GivingTuesday. And the significance keeps growing. Last year, 34.8 million people in the US participated in #GivingTuesday, helping nonprofits raise $2.47 billion in donations.

We want you to have your most successful year-end campaign yet, so that you can use those funds to achieve your mission and make the world a better place. That’s why our end-of-year campaign guide is FREE to download, and why you can also book a FREE consult to discuss what’s on your plate and how we can help.

The start of the new year means new opportunities to build major fundraising strategies that get results — so Whitney Brimfield from Spark Point Fundraising joined us to talk through grants + foundational fundraising.

Are virtual events last year’s news? Are hybrid events here to stay? How do we host events that actually bring in donor dollars? We welcomed Christina Taylor of TaylorMade Experience to help us think through all things events.

Jennifer Drake — the founder + owner of Drake Strategy Partners — chats with Greater Good Strategy’s Emily Goodstein about organizational development for nonprofits, how to take on long-term goals, and the role of nonprofits in social change.

Greater Good Strategy’s Emily Goodstein chats with Maureen Wallbeoff of Meet Maureen about common tech constraints for nonprofits.

Emily Goodstein chats with President of Arjuna Solutions, Michael Gorriarán, and their CTO Rachel (Bender) Michele, to explore Artificial Intelligence and what it has to do with marketing your nonprofit.

Whether you’re heading back into the office or buying theatre tickets for the first time in way too long, there are so many questions that come along with the return to IRL daily activities and events.

New year, new goals, new plans. As you think about 2021 and your work ahead — new programs, new products, or expanding your reach — do you know where to start in creating a strategy to achieve your goals? We want to help!

2020…What a year. In some ways, it feels like a blur and in some ways, it’s felt like a decade. But here we are, closing in on the last few months and thinking about (and hopefully, by now, planning) end-of-year fundraising campaigns. We’ve been working with clients on our End Of Year Express service, and we want to share what we’ve learned and what we’re thinking about.

If you’re hosting an online fundraising event for the first time or transitioning your annual fundraising gala to Zoom, this is the webinar for you. Join virtual events experts LaTanya Lane, Liz O’Meara-Goldberg and Vered Asta for a Greater Good webinar full of best practices, tips for success and suggestions to ensure your next virtual fundraising event is a hit. We cover platform selection, event registration, run of show, staffing and more.

How can you attract attendees and avoid the dreaded Zoom fatigue? In this webinar, we’ll walk you through the most important dimensions of taking your event from in real life (IRL) to online (URL), including: what to do ahead of time to ensure a seamless experience, how to incorporate hospitality and programmatic elements to keep your audience engaged, and what to do once your event ends to make the most of the virtual time together.

What’s the best tone to use on Facebook during a pandemic? Which images are appropriate for Instagram as we navigate Coronavirus? Should my organization stop tweeting right now? Join us to get answers to these questions (and many others) during our next free webinar focused on social media best practices for nonprofits.

Online fundraising is more important now than ever before. Join the Greater Good Strategy team for a conversation about #GivingTuesdayNow, how to adapt your strategy given the Covid-19 crisis, and what the CARES Act has to do with your approach to online giving. If you've been looking for a way to jumpstart your digital fundraising program this webinar is for you.

GGS has been virtual since the day we were born – and we live and breathe on Zoom. Tune in for this webinar (hosted on Zoom, obv) to learn a few, simple best practices to ensure your new work from home life goes as smoothly as possible…

Maybe you've been prepping for a large gala, online sustainer campaign, or even the launch of a new text-to-give program, and now you need to rethink those plans. We'll walk you through the considerations and talk tone, timing, strategy and so much more when it comes to an online fundraising pivot during a global health crisis.

We're pulling back the curtain to show you how we manage our 35-person team 100% virtually. Tune in for tips and tricks, as well as a bunch of specific recommendations and resources, about how we keep in touch, keep clients happy and keep plugging away, even while our team is spread across the world.