Ending Sex Trafficking

Polaris is leading a data-driven social justice movement to fight sex and labor trafficking at the massive scale of the problem.

Goal

Polaris Project needed a robust ad campaign to increase their newsletter subscriptions.

Strategy

With such a serious subject matter, we doubled down on research about the audience Polaris needed to reach and developed appropriate, custom engagement and advertising strategies for each.

Result

821%

increase in subscriptions

90%

decrease in cost per conversion

"The team at Greater Good Strategy has helped us create and implement an online fundraising strategy including email production, copywriting, as well as social media and search advertising. We love working with GGS not only because of the results they help us achieve, but because they're a pleasure to work with, too."

Patrick McIntyre, Polaris

Ending Sex Trafficking

Polaris is leading a data-driven social justice movement to fight sex and labor trafficking at the massive scale of the problem.

Goal

Strategy

Result

See more work that inspires action.